First Toys & Play
Discover engaging first toys, soft cuddly friends, and playful puppets in our First Toys & Play collection. Designed for babies aged 0-1, these toys inspire early development and bring a touch of whimsy to every playtime..🌟🦉
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61 products
Multi-Sound Activity DonkeyTouch his velvety legs to discover squeaks, rattles, bells & a perfectly good scrunch! ❤️🎶£28.99 /
Jeanne Multi-activity cat First ToyWith a gentle teething ring, Jeanne offers comforting tactile experiences for curious hands & teething gums.£28.00 /
Multi-sound fawn "Stella galloping"The real magic happens when you press her belly! A little bird chirps happily!🌸🦌£28.00 /
Stella Multi-Activity FawnWith her myriad of textures, materials, and engaging activities.🐾🦌£28.99 /
Jules Dog Multi-Activities First ToyMeet Jules the playful dog! Packed with sensory surprises, this little friend is more than just a cuddly companion.🐾🌳£28.00 /
Activity Cuddle Alice The FoxAlice securely clings to car windows, train compartments, or airplane screens, providing endless entertainment without ever slipping. 🚗✈️£32.99 /
Swan Activity Baby ToyPacked with surprises to captivate your baby's senses and an element of fun!🦢🌟£29.99 /
Swan Wooden Ring Baby ToyFeatures a handy hanging loop that can be securely attached to a pram or stroller 🦢🎀£26.99 /Sold out 
Little Mouse Hanging Activity ToyA sweet embroidered face, delicately powdered cheeks & adorable pink ensemble.🐭🩷£32.00 /Choose options 
Barnaby Farm – Lilliputiens Fabric Farm PlaysetFarmer Barnaby keeps watch from his red tractor. 🌾 This farm is easy to take anywhere, thanks to the handle on the roof. 🚜🐮£54.99 /Save 28% 
Rosalie Activity CuddleStuffed with recycled polyester, so she's cosy for your baby & gentle on the planet. 🌍🌿£35.99£25.99 /
Jules Dog With His BasketWith soft fur and a gentle expression, he’s ready to be pampered and loved.🧺🐾£28.99 /
Jules' House And 4 Hidden RattlesEach inhabitant makes a distinct sound & matches a specific colour or illustration, making playtime a fun matching and sorting adventure.🏠🐈£36.99 /
Jeanne Cat With BasketThis adorable set comes with a soft basket, a removable jacket, a bowl, and a ball of yarn🧶🐈£28.99 /
Little Red Riding Hood Discovery BallThis Little Red Riding Hood ball is bursting with vibrant colours & charming details! 🧺🌳£14.99 /Sold out 
Louis The Wolf Dexterity CubeEnchanted Activity Cube, designed for little ones aged 9 months and up! 🐷🐺£32.00 /Choose options 
Louis Ball WolfEasy to grip he offers surprises with his rattling and crinkly sound when rolled.🐺🌲£14.99 /
Stella Fawn Activity ToyDressed in a pretty flowery dress, Stella is perfect for hanging from a pram or baby seat.🐤🌸£20.00 /
Activity Sound Cube - FarmExplore the wonders of the farm with this soft cube packed with activities, stories, and sounds! 🫏🐷£33.99 /
Joe Multi-Activity DragonJoe will captivate your baby's curiosity and provide endless discoveries.🐲❤️£28.99 /Sold out 
Joe Dragon Activity ToyDressed in a bright green design, Joe is perfect for hanging from a pram or baby seat.🐝🌻£20.00 /Choose options 
Playbook StellaPerfect for on-the-go adventures. And the cherry on top? It can be easily hand washed. 🍒✨£11.99 /
Playbook JulesThis soft book follows Jules the dog & his friends as they zoom around in different vehicles, on land, sea, and air! 🚗🚁£11.99 /
Rosalie's Farm PlaybookThis adorable book has 6 vibrant pages that invite little fingers to touch & Discover.🐮🌳£11.99 /
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Baby Ari - Soft DollHe’s just the right size to come along on adventures, whether it’s a trip to the park or a cuddle at bedtime. 🌳💤£24.99 /Choose options 
Papaye Tiger First PuppetDressed in a cheerful green neckerchief, this friendly tiger loves playtime, puppet shows and wild jungle adventures! 🐯🌿£24.99 /
Baby Anaïs - Soft DollYour children can change her nappy, dress her, and tuck her up for a snooze in her cosy carry cot. 🍼💤£26.99 /
Playbook Little RedLightweight and portable, it’s great for playtime at home or on the go—ideal for little book lovers! 🧺🐰£11.99 /
Jules Rattle Activity ToyJules never plays without his buddy Léon the hedgehog! This soft rattle is full of surprises for your baby!🐾🦔£24.99 /Sold out 
Baby Agethe - Soft DollYour children can change her nappy, dress her, and tuck her up for a snooze in her cosy carry cot. 🍼💤£24.99 /Choose options 
My first Pyramid - HenThis farm is easy to take anywhere, thanks to the handle on the roof. 🚜🐮£12.99 /Sold out 
Set of 4 farm Sensory shapesEach rattle boasts a unique geometric shape, texture & sound, adding layers of sensory exploration.🐮🐷£18.99 /Choose options 
Berno Soft Dog - GoldendoodleHis curved tail & floppy ears add to his lifelike charm. His ears flap playfully when he moves!🐾🐕£32.99 /
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Sleepytime Glow-in-the dark Alice.Alice wears magical glow-in-the-dark pyjamas that cast a gentle soothing glow.🌛£26.99 /Sold out 
Baby's First Puppet - RabbitHe can inspire language, hold a baby's attention, and make them smile.🐇💛£24.99 /Choose options 
Baby's First Puppet - MouseWatch your baby chatter & giggle as they interact with this puppet!🐭❤️£24.99 /
Wooden TrainIt's bright red and features a lively double-sided design with a train driver in charge. 🚂💨£6.99 /
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Wooden Police Carspecifically for one-year-olds, encouraging imaginative play and developing fine motor skills.🚓🚨£7.00 / Sold out 
Baby Lin Soft DollMade from extra-soft micro-velvet and corduroy, perfect for cosy cuddles. 💙🌿£22.99 /Choose options
