First Toys & Play
Discover engaging first toys, soft cuddly friends, and playful puppets in our First Toys & Play collection. Designed for babies aged 0-1, these toys inspire early development and bring a touch of whimsy to every playtime..🌟🦉
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66 products
Swan Activity Baby ToyPacked with surprises to captivate your baby's senses and an element of fun!🦢🌟£29.99 /
Swan Wooden Ring Baby ToyFeatures a handy hanging loop that can be securely attached to a pram or stroller 🦢🎀£26.99 /
Little Mouse Hanging Activity ToyA sweet embroidered face, delicately powdered cheeks & adorable pink ensemble.🐭🩷£31.99 /Sold out 
Multi-Sound Activity DonkeyTouch his velvety legs to discover squeaks, rattles, bells & a perfectly good scrunch! ❤️🎶£28.99 /Choose options 
Jeanne Multi-activity cat First ToyWith a gentle teething ring, Jeanne offers comforting tactile experiences for curious hands & teething gums.£28.00 /
Multi-sound fawn "Stella galloping"The real magic happens when you press her belly, & a little bird chirps happily!🌸🦌£28.99 /Save 28% 
Rosalie Activity CuddleStuffed with recycled polyester, so she's cosy for your baby & gentle on the planet. 🌍🌿£35.99£25.99 /
Save 28% 
Ignace the Donkey Activity Plushstuffed with recycled polyester, makes him extra cosy for your little one & kind to the planet. 🌍🌿£35.99£25.99 /
My first FarmFarmer Barnaby keeps watch from his red tractor. 🌾 This farm is easy to take anywhere, thanks to the handle on the roof. 🚜🐮£49.99 /
Activity Sound Cube - FarmExplore the wonders of the farm with this soft cube packed with activities, stories, and sounds! 🫏🐷£33.99 /
My first Noah's Ark.A clever design that keeps all the animals safely tucked inside the ark. No animal wanderings here! 🦝🦒£65.99 /
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Stella Multi-Activity FawnWith her myriad of textures, materials, and engaging activities.🐾🦌£28.99 /
Berno Soft Dog - GoldendoodleHis curved tail & floppy ears add to his lifelike charm. His ears flap playfully when he moves!🐾🐕£32.99 /Sold out 
Joe Multi-Activity DragonJoe will captivate your baby's curiosity and provide endless discoveries.🐲❤️£28.99 /Choose options 
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Sleepytime Glow-in-the dark JoeNo batteries required, ensuring extra safety and cuddliness.✨🐲£25.99 /
Sleepytime Glow-in-the dark Alice.Alice wears magical glow-in-the-dark pyjamas that cast a gentle soothing glow.🌛£25.99 /
Baby's First Puppet - RabbitHe can inspire language, hold a baby's attention, and make them smile.🐇💛£24.99 /
Baby's First Puppet - MouseWatch your baby chatter & giggle as they interact with this puppet!🐭❤️£24.99 /Sold out 
Fuddlewuddle DinoFuddlewuddle Dino is not your typical dinosaur. He's a prehistoric veggie sweetie. 🥕🥬£25.00 /Choose options Sold out 
Fuddlewuddle CatFuddlewuddle Ginger Cat is irresistibly strokeable, with beautifully tousled marmalade fur and splashes of cream.😺🐾£27.00 /Choose options Sold out 
Fuddlewuddle DragonDragon is a minty marvelous friend adorned with ruffly fluff and petite suedey wings.🐲❤️£27.00 /Choose options Sold out 
Stella Rattle Activity ToyStella can be tossed into the washing machine at 30 degrees.🫧🐤£24.99 /Choose options Sold out 
Baby Stay-Put Rattle SetPerfect for keeping your little one happily occupied in the bath!🦀🐙£16.99 /Choose options Sold out 
Joe Rattle Activity ToyWith his velvety body & a surprise friend who loves to pop out.🦉🐲£24.99 /Choose options 
Wooden TrainIt's bright red and features a lively double-sided design with a train driver in charge. 🚂💨£6.99 /
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Wooden Police Carspecifically for one-year-olds, encouraging imaginative play and developing fine motor skills.🚓🚨£7.00 / 
Jules Dog Multi-Activities First ToyMeet Jules the playful dog! Packed with sensory surprises, this little friend is more than just a cuddly companion.🐾🌳£28.00 /Save 30% 
Activity Cuddle Alice The FoxAlice securely clings to car windows, train compartments, or airplane screens, providing endless entertainment without ever slipping. 🚗✈️£32.99£22.99 /
Jules' House And 4 Hidden RattlesEach inhabitant makes a distinct sound & matches a specific colour or illustration, making playtime a fun matching and sorting adventure.🏠🐈£36.99 /
Little Red Riding Hood BallThis Little Red Riding Hood ball is bursting with vibrant colours & charming details! 🧺🌳£14.99 /Sold out 
Louis The Wolf Dexterity CubeEnchanted Activity Cube, designed for little ones aged 9 months and up! 🐷🐺£32.00 /Choose options 
Louis Ball WolfEasy to grip he offers surprises with his rattling and crinkly sound when rolled.🐺🌲£14.99 /
Trois Petits Lapins - Activity Hedgehog.With its handy Velcro tab, you can hang it wherever you like.£32.00 /Sold out 
Set of 4 farm Sensory shapesEach rattle boasts a unique geometric shape, texture & sound, adding layers of sensory exploration.🐮🐷£18.99 /Choose options Save 26% 
Joe Dragon Activity ToyDressed in a pretty flowery dress, Stella is perfect for hanging from a pram or baby seat.🐤🌸£19.99 /
Bartholomew Bear Loves YouWith soft golden paws, tactile fabrics, crinkle panels, and hidden surprises beneath!🐻🌳£18.00 /
Stella Fawn Activity ToyDressed in a pretty flowery dress, Stella is perfect for hanging from a pram or baby seat.🐤🌸£19.99 /
