New Arrivals
New toys at Eve's! Choose age range using tab buttons.
Now I am 2 - Rachel Baines - Artwork
Just right for a two-year-old who's ready for more words and more stories together.🐯
£7.99
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Now I am 1 - Rachel Baines - Artwork
Sturdy, soft in all the right places, and just right for celebrating turning one.💫
£7.99
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Jellycat - Bashful Beige Bunny Medium
Velvety soft fur, floppy ears, and the kind of face that makes everything feel a little bit better.🐇
£25.00
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Avery Dusky Pink - Teddy Bear
Meet Avery, a beautiful, traditional dusty pink teddy bear with the most gorgeously soft, cuddly body. 💕🌿
£25.99
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Coral Fox - Soft Toy.
His eyes are sonic-welded, completely safe from birth. His plush fabric and filling are both made from recycled plastic bottles.🦊🌿
£26.99
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Weighted Grey kolala Bear - Baby Comfort Toy
With a gentle weight, it gives little ones a reassuring “settled” sensation, perfect for quiet moments ✨🌙
£27.99
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Weighted Red Panda - Baby Comfort Toy
With a gentle weight, it gives little ones a reassuring “settled” sensation, perfect for quiet moments ✨🌙
£27.99
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Leon the Hedgehog Sensory Rings
A soft, fluffy hedgehog with 5 colourful rings and lots of little surprises!🦔💫
£19.99
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Lena Rattle Activity Toy
Perfect for rolling, hugging & hands-on discovery. Just right for little hands to hold.🦄💕
£24.99
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Mini Rattle - Jules The Dog
His long floppy ears, little nose, and red bell are all delightful textures for baby to discover❤️🔔
£10.99
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Jules Dog - Activity Toy
Meet Jules, an adorable little dog who's full of surprises, perfect for keeping baby entertained!🐾🐕
£20.00
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Jeanne Cat Activity Toy
Designed to hang easily from a pram or baby seat, Jeanne is a delightful friend for at home or on the go🌳🚗
£20.00
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Steiff - Nala Penguin
With her gentle nature and adorable waddle-ready pose, Nala is simply irresistible.🐧❤️
£44.95
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Steiff - Diggy Mole
Beautifully made and machine washable, Diggy is built to last through years of play and love.🫧🌱
£42.99
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Kiddo Little Black Lamb
With her wonderfully wild, scraggly black fur and the sweetest embroidered face, she's got bags of personality and charm.🖤🐑
£20.00
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Now I am 2 - Rachel Baines - Artwork
Just right for a two-year-old who's ready for more words and more stories together.🐯
£7.99
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Now I am 1 - Rachel Baines - Artwork
Sturdy, soft in all the right places, and just right for celebrating turning one.💫
£7.99
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Djeco - Puzzle & Play Friends
The pieces stand upright too, turning the puzzle into a little world to play with once it's complete🐾
£13.99
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Jellycat - Munro Scottie Dog
Every child needs a dog like Munro, fiercely loyal, he's the best kind of friend.🐾
£30.00
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Jellycat - Pinchsnap Crab
Meet Pinchsnap, professional pillow tester and natural napper. Twelve hours per shift, if he has his way.🦀
£45.00
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Jellycat - Bashful Beige Bunny Medium
Velvety soft fur, floppy ears, and the kind of face that makes everything feel a little bit better.🐇
£25.00
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Baby/Toddler Reversible Spider and Bat Cape
Choose options
Two superheroes in one! This gorgeous reversible cape flips from a bat cape, to a bold red spider man! 🕷️🦇
£30.00
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Moulin Roty Magnetic Labyrinth — Puce & Pilou
Using a special magnetic pencil, little ones guide pieces through the obstacle course✏️🐾
£30.00
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Avery Dusky Pink - Teddy Bear
Meet Avery, a beautiful, traditional dusty pink teddy bear with the most gorgeously soft, cuddly body. 💕🌿
£25.99
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Borealis - Capybara Soft Toy
A gorgeous, well made soft toy that any child would love and looks just as lovely sitting on a shelf.🌿💛
£50.00
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I love You Little One - Holly Surplice
With gorgeous artwork full of warmth and gentle humour, and soothing lullaby-like rhyme🌳🐹
£6.99
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Pip and Posy: The Little Puddle
A gentle, reassuring story for little ones, perfect for potty training chats✨💧
£6.99
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Moulin Roty - Large Elephant
A sweet elephant made for pram rides, cuddles and quiet moments🌳🐘
£69.99
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Red Wooden Car Transporter.
A lovely little set for car parks, road trips across the living room and plenty of noisy play.🚗🚕
£27.99
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TOPModel - Erasable Colouring Pencils
Every stroke can be corrected with the matching coloured erasers.🌈
£5.99
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Kids Drinking Bottle - Panda
This beautiful black and white bottle is ready to keep drinks just right from morning till bedtime🐼
£18.00
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Kids Drinking Bottle - Ladybird
Made from stainless steel with a silicone strap, she's perfect for school bags🐞
£18.00
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Maileg - Tricycle Mouse - Big Brother
Tiny magnets in his paws mean he can hold the handles of the Maileg tricycle!🌳
£24.00
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Maileg - Dance Mouse in Day Bed - Little Sister
This little Maileg dance mouse comes in her own beautiful box that doubles as a daybed💛
£24.00
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Maileg - Size 3 - Chocolate Brown Bunny - Ping Dress and Shoes
Dressed in a lovely outfit complete with soft shoes, she's ready to be played with, cuddled, and loved🌳
£43.00
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Maileg - Micro Rabbit - Cream Ballet Suit and Skirt
With a little bow around her ears, she's quite simply one of the loveliest things on our shelves.💛
£17.50
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Maileg - Couch - Miniature
The Maileg miniature couch has a solid wooden frame and a soft linen cover🛋️
£36.00
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Djeco - DIY Super Robot Masks
Once they've followed the instructions, there's nothing stopping them inventing their own.🦕
£12.00
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Jellycat - Amuseables Pink & White Marshmallows
Pink likes to plan. White prefers to wing it. Together they're completely unstoppable.🩷🤍
£25.00
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Jellycat - Amuseables peanut
Disarmingly smiley, outrageously good on the dance floor, and small enough to go in your pocket! 🥜
£18.00
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Jellycat - Trixiwoo Raccoon
Meet Trixiwoo, a beautifully soft Jellycat raccoon, full of mischief and safe for cuddles from birth. 🦝
£40.00
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Jellycat - Amuseables Birthday Cake
This gloriously squishy birthday cake is guaranteed to make someone smile.🍓
£30.00
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Jellycat - Munro Scottie Dog
Every child needs a dog like Munro, fiercely loyal, he's the best kind of friend.🐾
£30.00
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Jellycat - Pinchsnap Crab
Meet Pinchsnap, professional pillow tester and natural napper. Twelve hours per shift, if he has his way.🦀
£45.00
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TOPModel Miss Melody Diary - With Code And Sound
Once unlocked, you'll hear Taylor Swift's "Wildest Dreams" playing for 20 seconds. 🎤
£22.99
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TopModel - Ylvi Lucky Dragon Colouring Book
Twenty-five cute colouring pages full of lucky dragons and magical creatures, all ready to come to life. 🖍️
£10.00
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TOPModel Diary - With Code And Sound Cowgirl
Perfect for budding writers aged 7–12 who love a bit of mystery with their journaling.🐎
£22.99
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TOPModel - Erasable Colouring Pencils
Every stroke can be corrected with the matching coloured erasers.🌈
£5.99
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Top Model - Dance Colouring Book
Thirty pages of dance-inspired colouring, hours of creative fun for girls aged 6–14.
£11.99
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Maileg - Tricycle Mouse - Big Brother
Tiny magnets in his paws mean he can hold the handles of the Maileg tricycle!🌳
£24.00
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Maileg - Dance Mouse in Day Bed - Little Sister
This little Maileg dance mouse comes in her own beautiful box that doubles as a daybed💛
£24.00
/
Maileg - Size 3 - Chocolate Brown Bunny - Ping Dress and Shoes
Dressed in a lovely outfit complete with soft shoes, she's ready to be played with, cuddled, and loved🌳
£43.00
/
Maileg - Micro Rabbit - Cream Ballet Suit and Skirt
With a little bow around her ears, she's quite simply one of the loveliest things on our shelves.💛
£17.50
/
Maileg - Couch - Miniature
The Maileg miniature couch has a solid wooden frame and a soft linen cover🛋️
£36.00
/
Jellycat - Amuseables Pink & White Marshmallows
Pink likes to plan. White prefers to wing it. Together they're completely unstoppable.🩷🤍
£25.00
/
Jellycat - Amuseables peanut
Disarmingly smiley, outrageously good on the dance floor, and small enough to go in your pocket! 🥜
£18.00
/
Jellycat - Trixiwoo Raccoon
Meet Trixiwoo, a beautifully soft Jellycat raccoon, full of mischief and safe for cuddles from birth. 🦝
£40.00
/
Jellycat - Amuseables Birthday Cake
This gloriously squishy birthday cake is guaranteed to make someone smile.🍓
£30.00
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Jellycat - Pinchsnap Crab
Meet Pinchsnap, professional pillow tester and natural napper. Twelve hours per shift, if he has his way.🦀
£45.00
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Popular Baby Collections Popular Baby
Popular Toddler Collections Popular Toddler
Popular Kids (3-6) Collections Popular Kids (3-6)
Popular Children (7-12) Collections Popular Children (7+12)
In The Press🏆
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Your Very Own Toyshop
We are not just your typical toy shop. Run by Chief Fairy Godmother Jayne, we go above and beyond just toys, to give your child incredible experiences and opportunities, such as in-store events and unique clubs.
Events Events
We love our little visitors and put on lots of lovely events for all our customers both big and small! We love our little visitors and put on lots of lovely events for all our customers both big and small!
Events Calendar
Our Shop Our Shop
Tucked away in the picturesque market town of Llandeilo, West Wales, you’ll find Eve’s Toy Shop – a beautiful little haven filled with toys for babies and children up to 12 years old. Tucked away in the picturesque market town of Llandeilo, West Wales, you’ll find Eve’s Toy Shop – a beautiful little haven filled with toys for babies and children up to 12 years old.
Visit us
Birthday Club Birthday Club
Our birthday club is open to all children from the ages of 1 to 11.
Sign up
Book
Club
Book Club
Pipsqueak Post Bookclub is a monthly subscription that helps your children fall in love with books and reading!
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Award Winning Toyshop
UK's Best Independent Toyshop
We were thrilled to be recognised as the UK's Best Independent Toyshop by the Progressive Preschool Award, and delighted to be finalists for Best Customer Service by the Entrepreneur Circle.
The trips to London and Birmingham for the award ceremonies were wonderful, it meant a lot to us to receive that recognition and such a lovely surprise!💛
Make That Gift Special
Gift Wrapping & Cards Service
We'll wrap it up beautifully for you we Promise!
Short on time? Let us do the wrapping. Just choose your favourite wrap and leave the rest to us! We've got a lovely selection of cards too, so everything arrives ready to give.💛
Your Questions Answered
Helpful Guides & Advice
We often get asked about the best presents for baby shower's, christenings, new baby gifts and birthday ideas for all ages. So we've decided to put together a resource section which goes through different occasions, what they are and offers a range of gift suggestions tailored to each occasion.
Beautiful, Traditional Toys & Games
Award-winning toys, made to be loved
We're an award-winning, child-friendly toy shop tucked away in the heart of Wales, known for our beautiful traditional toys and games. The kind that encourage children to imagine, create, discover, and get wonderfully messy, all while having the time of their lives.
We source every toy from across Europe, hand-picking each one for its charm, its play value, and its staying power. Safe, well made, and built to last, picked with your child's age and stage in mind.
Massive thank you to Eve's Toy Shop. I ordered a Snoopy soft toy and he is perfect. Pleasantly surprised as he was bigger than I thought. He was very safe and securely packaged and recieved well within a week of ordering. We'll definitely be reccomending and using Eve's Toy Shop again. Thank you.
Debbie Marshall
Can I just say a huge thank you to Eve's Toy Shop. I ordered a book 'The night you were born' for my grandaughter due in November. Your attention to detail in presentation & packaging was second to none and that is why we should be buying from 'Independent Retailers' Thank you so much. I haven't actually opened it yet because its so beautifully wrapped. x
Suzanne Way.
My daughter and I both placed orders with Eve's Toy Shop and it has been such a wonderful experience. We were each sent emails showing our beautifully wrapped parcels and it was so exciting to know our orders were on the way. When we received them, you could clearly see the level of care that Jayne had taken to package up the parcels. We also both loved the items we ordered and we will definitely remember Eve's Toy Shop for future purchases. Overall, we would highly recommend purchasing from Eve's and if we are ever in the area we will definitely have to visit in person.
Judith Grace
I’ve been meaning to write to you ever since you sent the photo of the beautifully wrapped package, thank you so much for such a thoughtful touch.I recently moved to the UK and have been struggling to find shops that offer the kind of toys I like for my son. When I came across Eve’s Toy Shop online, it felt like the perfect find. It’s genuinely rare (and so appreciated) to receive such personal care from a business: the photo of the parcel, the signed note, and the beautifully wrapped gift all made the experience feel very special. I also loved that you used the paper I selected and finished it with such lovely ribbons, every detail was perfect.Thank you again for going the extra mile it really made my day.I’m hoping to visit Wales later this year, and if I’m near Llandeilo, I would love to stop by in person.Miriam
Miriam
I ordered gifts for my niece online and was blown away by the choice of well made, unique toys. The owner sent me a photo of the gifts wrapped. They look stunning, so much care and attention to detail, I was so impressed. This is truly a 5 star toy shop! Highly recommend.
Suzie Boudier
What can i say about this shop? Well, it's a DEFINITE must visit! It is a little GEM and the best toy shop I've ever shopped in. It sells very good quality toys & wonderful bilingual books for children.
Siwan Todd
What an amazing toy shop full of beautiful toys and books. Proper original toys too. My son loves what he gets from there and they actually last! Staff are so lovely and helpful. Can't wait for their next event too.
Emma Butler
Cannot recommend this Beautiful Toy Shop enough!! Quality toys, books and service. Jayne goes over and above to make this a magical shop for kids with incredible parties and events.
Natalie Evans
The best toy shop with the most knowledgeable, friendly and inspiring of owners in Jayne. Quality products and innovative toys. A joy to shop in! (And I hate shopping generally).
Ted Friend
Hi! That is top level, 5 star service right there! Will definitely be a returning customer, thank you! Regards,
Elliot
Eves toy shop is a wonderful little shop. I bought a beautiful cardigan for my granddaughter and a lovely top for my grandson. Quality clothes and she has a lovely selection of toys.
Liz Reynolds
A real adventure for adults and kids alike. Such friendly staff and a beautiful store with a large variety of items. My cat mad daughter was over the moon with how many "meow meows" we bagged today.
Kyle Hopkins
Eve’s Toy Shop in Llandeilo is a child’s dream! My Grandson, Zeke & I were welcomed into the shop today, Jayne treated him as a very special customer. Zeke left a very happy little 4 year old.
Yvonne Carter-Ingram
Excellent online service from Jayne. My order arrived promptly, beautifully wrapped with string - a pleasure to receive! I definitely felt that I was dealing with an independent that really cares.
Lesley Thornton
Such a wonderful little shop, excellent service, beautiful high quality toys. We popped in when on holiday, and then ordered again once we had gone home because they were so lovely! Thank you.
Toni F
Been to Eve's Shop a few times to get some presents and have been so impressed with the quality of the toys that are stocked there! They have such good quality products with a huge range of variety.
José Mac
This toy shop totally takes me back to how toy shops were when I was a child. A proper toy shop that your children could spend hours finding different things. It’s just amazing it’s a migical place.
Adella Hay
Beautiful shop, a huge selection of gorgeous toys and books for all ages. Eve and her staff always go above and beyond providing not just excellent customer service but a memorable experience.
Kimberley Morgan
Fantastic Toy shop which makes you feel so welcome. Sign up to their newsletter and they'll send you a card and a small gift for your little one on their birthday. Such a kind gesture.
Jen B
This toy shop is just like Aladdin's Cave - full of the most magical treasure for children. I can't resist going into this shop when I'm in Llandeilo and there is always something there to suit my budget.
Kim Mort
Nice little shop with lots of toys and children's books. A great selection of wooden toys and unique items. They do bookreadings sometimes too. Staff was very helpful and pleasant.
Emily de Bruijn - Harmsen
I recently ordered online and honestly the entire process was faultless - my box arrived and it was beautifully wrapped and the items are just gorgeous. Love this shop - what a treasure of a find.
Michelle Squire
This shop is the most loveliest toy shop I have ever been in, wooden made toys and train sets dolls, prams, stunning jigsaw puzzles. It's like Aladdin's cave has everything for a child education.
Patricia Mayes
We stopped in on our way back to London and were delighted with this magical shop. Fabulous range of toys, all good quality. If we ever are back in the area, we will make a beeline for it.
Janet Walker
Awesome shop! best place to get some toys for the kids, did some Christmas shopping and the staff was super helpful. Big thanks Eves Toy Shop Llandeilo
Dai Cymru
Jayne's shop is amazing, just the way a toy shop should be !It's not surprising she won best independent toy shop of the year! She always please help and you will always find the right toy here!
Richard Davis
The arrival of my order came so perfectly wrapped. It was a joy to open, the darling red and white string and the cute clip on my order made this even more precious to me. Thank you again. The postage to get it here to the U. S. was well worth it. x
Kathy Alexander
Jayne, thank you so much for remembering Morgan on his birthday.They are flying to Dubai on Friday to quarantine before they fly into Muscat.What a world we live in but honestly your package, (which he will get before flying),restores faith in humanity.We go home tomorrow and he’ll have it then.Thanks so much and see you soon. x
cherrille
I have four grandchildren, two boys and two girls, who have been charmed and hugely stimulated by beautiful, unique and imaginative gifts from Eve's Toy Shop. The range available is astonishing and the quality unbeatable. The toys remain treasured. We are all grateful and indebted to this extraordinary wonderland of a shop.
Lynne Wilkins
Hi. Just to let you know my parcel arrived last night.I absolutely love my jellycat and the parcel was an absolute delight to receive.The care that went into packing and wrapping the parcel was amazing and made my evening.Thank you so much.Have a great weekend. Angela Holt.
Angela Holt
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