First Toys & Play
Discover engaging first toys, soft cuddly friends, and playful puppets in our First Toys & Play collection. Designed for babies aged 0-1, these toys inspire early development and bring a touch of whimsy to every playtime..🌟🦉
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71 products
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Joe Multi-Activity DragonJoe will captivate your baby's curiosity and provide endless discoveries.🐲❤️£28.99 /Choose options 
My first Pyramid - HenThis farm is easy to take anywhere, thanks to the handle on the roof. 🚜🐮£12.99 /Sold out 
Stella Rattle Activity ToyStella can be tossed into the washing machine at 30 degrees.🫧🐤£25.00 /Choose options 
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Roly Poly Balls - Set of 4 plush balls - OceanJust the right size for little hands to grab & explore. Each one makes its own special sound🐧🐻❄️£18.00 /Choose options 
Baby's First Puppet - RabbitHe can inspire language, hold a baby's attention, and make them smile.🐇💛£24.99 /Sold out 
Set of 4 farm Sensory shapesEach rattle boasts a unique geometric shape, texture & sound, adding layers of sensory exploration.🐮🐷£18.99 /Choose options 
Wooden TrainIt's bright red and features a lively double-sided design with a train driver in charge. 🚂💨£7.00 /
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Wooden Police Carspecifically for one-year-olds, encouraging imaginative play and developing fine motor skills.🚓🚨£7.00 / Sold out 
Mallow Cat First PuppetPuppets have a magical way of engaging with your children.🐈🐾£24.99 /Choose options 
Rabbit in a lettuce Hide Away PuppetYour children will fall in love with this rabbit as they wake him up from his sleep!🐇🦋£36.99 /
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Marco Seagull RattleThis adorable rattle doll from the charming Chip & Pilou collection is perfectly sized for tiny hands to grasp☀️🐚£18.99 /Choose options 
Baby ChickThis sweet softie is full of charm from the tip of its beak to its bobbly little tail.🐤🐥£12.99 /
Michel Pigeon RattleMichel arrives in his very own retro-style illustrated cereal box - it's almost too beautiful to open!🥣🧡£20.00 /
My First Dinosaur Book Rag BookA lovely little “first book” for babies who like something soft to hold, scrunch, and explore.🌳🦕£12.50 /
Baby's First Puppet - MouseWatch your baby chatter & giggle as they interact with this puppet!🐭❤️£24.99 /
The Noisy Farmyard Rag BookA lovely first book for babies, and a fun one for grown-ups who don’t mind doing the animal noises.🐮🐑£12.50 /
As Brave as a Bear Rag BookA gorgeous first book for tiny people with big personalities.✨🐒£12.50 /
My Say Hello! - Rag BookA sweet first book for sociable little ones (and grown-ups who like saying hello to everyone).🖐🏻🖐🏽🖐🏾£12.50 /
